Very few people look at a medical problem and decide to "hack it" themselves without seeking treatment from a Medical Professional. Neither to many people seek legal solutions without the aid of a Professional Lawyer.

Software development is a highly skilled discipline. Sure, you can teach your accountant to code fizz buzz - but what use is that to them? Are they going to spend the thousands upon thousands of hours to become proficient in development before realizing it would be cheaper just to hire it out?

Again, focus on teaching a coder point of view - a way of thinking.