If you're buying no-name brands off Amazon with no certification, they may very well be lying to you. But "60W equivalent" is still a metric with a specific meaning, whether or not a particular shitty company is lying to you about it.
Maybe we need an independent "this spec sheet isn't full of bullshit" certification for hard drives.
"Equivalent RPM" would make sense for something where there was actually an equivalence. Like if a drive had two sets of heads (halving the seek time), or if an SSD called itself a 20krpm equivalent or something. This is just straight up lying about a standard metric.
It is, and that's the point: you can screw a 60W equivalent LED into any socket where you previously had a 60W incandescent and have about the same amount of light for a much lower energy cost.
You'd think so. But I've seen LEDs that are kind of like spotlights and they market them as the wattage based on the brightness under the spotlight not the total lumens it produces.
Only in the fine print do they disclose how many actual lumens.
So why not use the actual measurement that the customer is interested in: The light quantity? Power consumption (W) seems to be the wrong measurement since you're comparing apples to oranges.