"I avoid these articles like the plague as they have nothing to do with running a startup."
They're just for SEO anyways. I've been trying to learn more about marketing lately, and one of the biggest issues I've run into is that almost all the articles about marketing are marketing materials themselves.
My point is just that market insights doesn't come on formula. You can't read a book and learn about marketing. You can go out and do it or surround you with people who have experience doing it.
Sure you can learn a little here and there. But hardly anything that will make your company make it compared to those who didn't.
Clayton Christensens "innovators dilemma" isn't a book about how to disrupt, but how disruption happens.
The problem with a large part of the newspeak in the startup community is that it has become too formulaic.
10 things, how you, why you, how to.
I avoid these articles like the plague as they have nothing to do with running a startup.