Well, whatever he's calling himself, I think the article is pretty cool. NFC is a protocol I'm interested in but know nothing about so this is interesting and helpful.
Not as bad as "Bespoke." The banks took bespoke and ran with it. They started calling Synthetic CDOs, Bespoke CDOs. These instruments arguably caused the last financial meltdown and housing crash.
It's a twice divorced derivative. CDOs hold debt instruments (like mortages.) Synthetic CDOs will hold other CDOs. A big pile of legos.
In summary, fancy wordship is usually deception at heart.
In summary, just call yourself a "Software Engineer" guys. Leave out the Rockstar, Superstar, Craftsman, Prodigy, etc.