A personal anecdote to support your point: The first company I worked for in Europe was a well-established ML company that had been doing predictive analytics long (10+ years) before the current fad.
Founded by a former professor from CERN, and staffed about 90% from CERN postdocs. I was the only member of my team who was not a co-author on the Higgs boson discovery paper.
So yeah, people at CERN are pretty well aware of what can be done with ML.
I never said CERN doesn't use ML. But I would imagine google has more ML experts and computational capacity then CERN. Correct me if i'm wrong. There is nothing wrong with collaboration.
You do know that CERN, regularly publishes papers in machine learning , right?