Because of the principle of the matter (it should be about as easy to cancel as to sign up), I'd rather keep whacking them for a paid ad clickthrough a couple times a month, even if it puts me at some risk of forgetting for 6 straight weeks. (I haven't yet.)
That seems incredibly foolish. Paid ads cost them less than a penny per click and all it would take is for you to forget 1 time and they'd make all that money back immediately and still turn a profit. The best thing to do is just cancel. It makes their numbers go down and it involves nothing else on your end.
Considering the name of my hobby blog that I own the .com for with ~1k visitors per month is more than 25c on Adwords, if Blue Apron is less than a dollar I would eat my laptop.
Even if it's not, though, each delivery costs, at the very least, $60. You'd have to go through your process 60 times (at a dollar per click) to even make a dent. On top of that, considering they send free boxes to people all the time, it's not like they're losing money on that.
https://www.blueapron.com/cancel_subscription
Because of the principle of the matter (it should be about as easy to cancel as to sign up), I'd rather keep whacking them for a paid ad clickthrough a couple times a month, even if it puts me at some risk of forgetting for 6 straight weeks. (I haven't yet.)