Yeah, what I can't fathom is what they even stand to gain by such a brazen move. They want to be a services company, not hardware. So why are they discriminating between $30 dongles rather than just making their streaming work on every type of device? That's what they want out there, not Fire Sticks.
No kidding... I finally broke down and got an NVidia Shield TV so I could have one device for just about everything, I also wanted a 4K capable device, but that was secondary.