Well, why would you go to McDonalds for healthy food? That's like going to Vegas to work on your meditation practice.
Another example is the MINI Cooper, which has somehow kept growing and now there are models just as large as the SUVs they were making fun of in their early marketing.
One reason why I want McDonalds to have healthy food is because when I am traveling there is a McDonalds at nearly every exit, but the next restaurant with healthy-ish options may be 40 minutes away.
When travelling across continent(Europe in this case) I am always 100% certain that McDonalds will have fresh food and that the staff speaks English. When you're spending 12 hours a day in a car you don't want to get food poisoning from random roadside restaurant or risk spending an hour waiting for your food or not being able to understand the menu. A BigMac is a BigMac everywhere. If they have a health-ish option, I will take that.
That kinda exists with the Hummer, too - the H1 was huge (essentially the AM General version made for consumers), the H2 was scaled down (essentially bodywork on a pickup truck frame), the H3 was even smaller.
Maybe the H4 will be the size of an actual Mini Cooper?
...you are not seeing the MINI SUVs from the buyer perspective. Why would anyone buy one of those monsters? Well, the fit and finish inside is up to BMW standards, the handling has the great MINI handling, the view outside is fantastic with very few blind spots.
In the real world people have dogs and children and childseats and long journeys to see relatives. The MINI SUVs are really good for that as everything fits and the doors open nice and wide.
Now the MINI buyer has looked at all of the other cars on the marketplace and decided on the MINI. The other cars were probably a bit dingy in the back with not quite enough room for both the kids and grandma.
To the actual MINI buyer these practical considerations matter and therefore these are the brand values, not 'size'.
They are hideous cars though.
There are other SUVs that 'jump the shark' to be accepted. The Porsche SUV was the case in point. Now another brand in the VW group - Lamborghini - is making a SUV version of the brand. There is pedigree in that Lamborghini did make tractors and perhaps the first luxury SUV, so they could have made something bomb-proof, for heads of state that was like the G-Wagen but more expensive and could go anywhere with massive wheels and a very large V10 engine. However, they didn't do that, they went for that same luxury fast SUV sector as Porsche, with tyres for the track day not the farm day.
Another VW brand - Bentley - is also moving into the upscale SUV sector. Jaguar are too. Soon every brand will come in SUV flavours so 'MINI' and SUV should be fine. Besides, by the time that the car purchase decision has been made, that detail of 'MINI' being huge has been noted and put aside a long time ago. How the rear seats split and cup-holders, not to mention the Bluetooth connectivity matter far more.
Ugh, yes. That SUV thing is larger in every dimension (except length) than my 328 wagon, but somehow has no passenger room or useful interior space and is ugly as sin.
I will never understand small SUVs. The car you actually want is a wagon. Buy a wagon.
Another example is the MINI Cooper, which has somehow kept growing and now there are models just as large as the SUVs they were making fun of in their early marketing.