This article is a misguided gross oversimplificaton of the issue.
I agree that you shouldn't only rely on adsense the rest of your life. But if you are starting with either solid CPM targeted traffic or a lot of traffic or both, then it's a good way to get begin booking some revenue.
Why? If you are a developer you probably don't want to spend your initial days soliciting people for advertising instead of developing your product.
Plus, Adsense can more effectively target customers than the few companies you solicit with your meager resources.
I agree that you shouldn't only rely on adsense the rest of your life. But if you are starting with either solid CPM targeted traffic or a lot of traffic or both, then it's a good way to get begin booking some revenue.
Why? If you are a developer you probably don't want to spend your initial days soliciting people for advertising instead of developing your product.
Plus, Adsense can more effectively target customers than the few companies you solicit with your meager resources.