>As for the paid advocacy, have a look at their financials. You'll see a non-trivial amount of income from advertising on the website and speaking.

Because as we all know MMM's plan was always

1. Spend 20's saving 2. Save $600k 3. Quit job 4. Make blog 5. Make millions.

Yes, MMM makes bunches and bunches of money but he is pretty blatant about admitting the "early retirement" was a lie.

He never wanted to retire. He just wanted the option to not work and choose to work on what he wanted.