It is important though. Even with Apple knocking them out of the park every couple of years people don't seem to fully catch on. Dell added a sleep indicator to some of its notebooks and it pulses too quickly and is annoying. You need a control freak like Jobs that can go around and criticize every part of a system. You need someone that is willing to spend money to make things right.
edit: Even if people don't realize it breathes at the same rate as a human they notice subconsciously. Something about it is just right. Little touches like that make Apple products attractive to humans. Design matters. It's hard to hear for some geeks but the tech isn't paramount now that computers are mainstream.
You're definitely right. I suppose I just meant that it's one of those little things that doesn't make or break a computer, but it's those same things that sets Apple apart from the rest.
edit: Even if people don't realize it breathes at the same rate as a human they notice subconsciously. Something about it is just right. Little touches like that make Apple products attractive to humans. Design matters. It's hard to hear for some geeks but the tech isn't paramount now that computers are mainstream.