I think this is the salient point for startups. Painfully contrived "fun" can be a short-term win. Tech press and early adopters like it ... but only because they like being clever enough to appreciate it.
"Look at that, it gave me a badge! Normal people will eat this up!"
But then normal people fail to eat it up, and traffic goes nowhere.
Three possible ways to avoid needing contrived "fun":
1. Be immediately useful. E.g., save people money, or provide excellent search results. This is pretty straight-forward, but tends to require either amazing engineering skills or an actual business model.
2. Be a social obligation. Facebook is home to plenty of third party apps that are desperately projecting contrived fun, but FB itself is rather somber. It doesn't have to be anything else.
3. Actually be fun. This is subtle, difficult, and maddeningly subjective.
"Look at that, it gave me a badge! Normal people will eat this up!"
But then normal people fail to eat it up, and traffic goes nowhere.
Three possible ways to avoid needing contrived "fun":
1. Be immediately useful. E.g., save people money, or provide excellent search results. This is pretty straight-forward, but tends to require either amazing engineering skills or an actual business model.
2. Be a social obligation. Facebook is home to plenty of third party apps that are desperately projecting contrived fun, but FB itself is rather somber. It doesn't have to be anything else.
3. Actually be fun. This is subtle, difficult, and maddeningly subjective.