I mean but say for example I want a promotion but my boss is deciding between two people. I could work harder and expect that he chooses me or I could go and murder the other person. I weight my options and turns out murdering him is the easy way out so I choose that. You can't say it's not a moral argument when one option is breaking the law
Morality is not defined by the law, there are lots of moral activities that are illegal, and there are lots of immoral activities being carried out by the law.
A company is there to make a profit. People have preferences. From the perspective of the company your interest should lie in maximizing the profit, given your target groups preferences. This is what is essentially the argument here.
It's not about discussing what is or isn't moral, your example probably isn't regarded as moral in most moral frameworks. But that is built into your subjective preferences. The company has to operate in a world with various preferences given as fact.
