Let's not pretend that Apple doesn't charge HUGE premiums for memory/storage.

For the iMac Pro it's $400 to go from 32GB to 64GB of memory. High end memory is around $140 for the same jump. "High performance" - it's the same 2666MHz chips.

Storage? Samsung NVMe prices are around $300 per TERABYTE. Tell more about the high performance silicon Apple is using that is worth $800/TB.

Where did I say they didn’t charge a premium? All I said was I think $40 is on the low end.

1TB 970 EVO is $170 on Amazon.com, not $300.

I was trying to be indulgent and go with the PRO line.

The highest speed consumer M.2 drives go around $180/TB. Apple doesn't pay retail prices. $40 could well be a significant overestimate, especially given it's displacing an existing chip.