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Apple's DNA from the get go is being an integrator.

Wozniak knows how to put it together more efficiently and Jobs scoured catalogs to get the best deals and knew where to source in the valley.

The secret sauce is just the Apple way of putting it together and serving it to you.

The clone wars era taught them to stop doing that but those days have been so far spread to now that this we're finding ourselves repeating similar mistakes.

Additionally there was also the Apple era of just rebranding shit for the sake of establishing halos and ecosystems. There were a period of Apple branded Sony monitors and Apple branded printers. They opted out of that and went with the retail option these days. At least they learned from that.

But yes, Apple got bigger. What once was getting chips from Sunnyvale to Cupertino is now getting chips from Shenzhen to Cupertino. And the milestone we've hit now is Apple today announcing a new camera with phone communication abilities.



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