Or phones are his thing. Everyone has a thing they have probably spent stupid relative amounts of money on. A gaming computer? Games? A guy I know from Jiu-Jitsu collects Gi's at $200+/each.
Could be stupidity, or compulsive fomo. I think that to do what he did, stupidity is not enough, you have to have a big fear or insecurity inside to work as a sufficient motivator.