The only question that remained was when to launch the new service? This is the first consumer product Cloudflare has ever launched, so we wanted to reach a wider audience. At the same time, we're geeks at heart. 1.1.1.1 has 4 1s. So it seemed clear that 4/1 (April 1st) was the date we needed to launch it.”
“Seriously, April 1?
The only question that remained was when to launch the new service? This is the first consumer product Cloudflare has ever launched, so we wanted to reach a wider audience. At the same time, we're geeks at heart. 1.1.1.1 has 4 1s. So it seemed clear that 4/1 (April 1st) was the date we needed to launch it.”
Seems like they were pretty serious with it. :)
Same post mentions KPMG.