The buyer, yes. But now they can't even spin this as strategic or synergetic. It's obvious and public that it hasn't been a commercial success yet. Granted, that's usually overstated and I don't think it makes much of a difference to most people. But it's something.

But hey - we all got an interesting read out of it.

That's a reasonable point, but it's not the argument that was being made (and that I was responding too).