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Yeah there is no denial that Apple is doing great but it's far easier to gain a 23% increase when you have 4-5% share than gaining a 10% with 95% share.


It's not that easy. I think the (lack of) popularity of Macs during the 90s through 2005-ish is a clear indication of that.

I also disagree with the logic a bit. Where's the tipping point? At what percentage market share does it become difficult to gain more?




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