When you don't have someone to spend your money to keep up with the Joneses you suddenly need a lot less: less space, less home decoration, less clothes, less going out for food, a smaller ride.
Yep, you "need" a lot less money when you don't have someone insisting that you buy her a diamond ring, a BMW, designer clothes, a big house, maid service, give 10% of your income to some church, etc.
