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Does that make sense from a behavioral-economic perspective? What is the scammer’s incentive to filter certain people out? Wouldn’t it be better to move more people down the “funnel” and filter potential troublemakers as they appear?


Generally in a sales process, the further down the funnel you get (as a prospect) the more of your counterparty's time you'll be consuming. A mass-email might trigger a call, for example.

I think the idea is that the scammers might be pre-qualifying their prospects for gullibility before committing further time to closing the sale.


That's exactly it, similar to the Nigerian scammers reference (usually spam) in the article.

See:

https://www.microsoft.com/en-us/research/publication/why-do-...


As best as I can tell from a cursory look it originates from this research originally published in 2012: https://www.microsoft.com/en-us/research/wp-content/uploads/...

Via the book Think Like A Freak which I’d guess extrapolates from it. But it seems like one of those ideas that has gone from plausible explanation to fact in popular imagination.


The more invested someone gets, the more likely they are to kick up a fuss when they decide it's a scam. If you were pitching this deck, you don't want prominent, angry VCs posting publicly on Twitter about how it's a scam.

If you weed them out right at the beginning, exposure doesn't happen as quickly.

Moving down the funnel means increasing time investment for the scammers, too. Better to spend those hours on someone gullible.




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