I don't work at Google, I might be wrong, and I strongly dislike the company. But from what I've gathered they're on my "lesser evil" side of the data-gathering game, in that they don't appear to actually sell it.
My understanding is that what they actually sell is their ability to serve and target advertisers' ads, using the massive amounts of data they gather by violating their users' privacy.
Unlike these ISPs, who just sell the data itself, or Facebook who just gave it away for free for years.
