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> HEVC licensing is an insane mash of several patent pools

Yes, but they aren't coming after users. Look at the pools, it is mostly device manufacturers like TV, audio systems and mobile phones. They are holding each other in a mexican stand-off. Two of the three largest pools have already agreed to the same $0 royalty for non physical distribution that h.264 has. They want to extract that money from their competitors in the physical device space.

Fair enough, the uncertainty around final pricing is slowing adoption. But that can ossify quickly, although no guarantee it will.

I hate I'm being drawn into a patent argument when my point is: it won't matter either way. Even if HEVC wins 99% of people will never be affected by a license fee. Let them scrap over $0.25 royalty fees on TVs all they want. In the end I don't care if it is HEVC of AV1 that wins. I just want the fight to be over so I don't have the cognitive overload of having to support both.



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