I'm curious how one would even do control for this. The whole point of this treatment is to deliver sensations. How would you pretend delivering sensations in a way that can't be easily told from actual sensations?
It might be a little much, but maybe you could numb the area? (although this might eliminate the effect...) or maybe use something like laughing gas to put the patient semi-out (you probably wouldn't want general anesthesia, since that's risky)?
Not saying this is the same, but often medical practices cannot be tested this way. Would it be ethical to perform surgeries on a bunch of people, but not actually do the surgery on a portion of them?