Not necessarily. Corporations are more than just sum of the people - they are a process that runs on top of people. People themselves are replaceable - and if you change the behavior of one to something the corporation doesn't want, it'll replace that person with someone new. You want to change the behavior of the corporation itself - and that's best done by creating monetary incentives and disincentives (i.e. punishment). The corporation will adjust the behavior of people on its own.
In other words: "appealing to the people" instead of addressing the corporation itself is like trying to heat up a climate-controlled room by lighting a small fire in it. You'll be fighting the AC unit all the way and causing lots of unnecessary damage, when the right way to do it is to adjust the thermostat on the AC unit.
With an alternative analogy, pushed to the limit, it's like trying to change someone's mind by appealing to the neuron. When there's a system advanced enough to exhibit adequate emergent behavior (which most big companies probability are), the subsystems are less and less important for the macro-system's outcomes. There are neural networks with fewer neurons than the population of the corporate leadership at Zoom that we still don't really understand.
In other words: "appealing to the people" instead of addressing the corporation itself is like trying to heat up a climate-controlled room by lighting a small fire in it. You'll be fighting the AC unit all the way and causing lots of unnecessary damage, when the right way to do it is to adjust the thermostat on the AC unit.