And of course, Jobs built the rest of Apple around this culture.
I read Ken Kocienda's book about working on the original iPhone keyboard [1]. He says development revolved around demos: first to each other, then to senior leadership, then to Jobs.
2000s Apple tried to hire people with good taste, then constantly tested against that taste. It was all internal, but it was testing.
I read Ken Kocienda's book about working on the original iPhone keyboard [1]. He says development revolved around demos: first to each other, then to senior leadership, then to Jobs.
2000s Apple tried to hire people with good taste, then constantly tested against that taste. It was all internal, but it was testing.
[1]: http://creativeselection.io/