Would you be willing to make that decision knowing full well that it could reduce revenue that is 100% traceable to that decision? I mean, obviously there are ways to make this politically acceptable in your organization, but you better be completely confident that it won’t bite you in the ass.
You can just turn the ads off in one small geography and/or for a short time. Seems to me the potential benefits far outweigh the risks here. If your organization can't see that, then you have bigger problems.
