You can use third party measurement providers to validate the roi. | Hacker News

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tehlike on Jan 3, 2021 | parent | context | favorite | on: Uber discovered they’d been defrauded out of 2/3 o...

You can use third party measurement providers to validate the roi.

jedberg on Jan 3, 2021 [–]

They go into that in the podcast. ebay had one third party prove that the other third party was just making things up to validate the ROI.

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