This is blatantly false. It’s incredibly easy to prove that digital advertising ... | Hacker News

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		thehappypm on Jan 4, 2021 \| parent \| context \| favorite \| on: Uber discovered they’d been defrauded out of 2/3 o... This is blatantly false. It’s incredibly easy to prove that digital advertising is effective using A/B testing.

beardedscotsman on Jan 4, 2021 [–]

I think they did the A/B testing by switching off 100m of ads and having the same results.

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