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That's how it works under certain market conditions.

Calling out flaws, or wanting a change, doesn't mean people are demanding the strawman you've constructed of "exactly like you get today but free".

Just as an example, the people at the top of a few organizations could flip a switch and make all the major browsers default to nonprofit search engines.



Or Google could display ads on the right, next to the results, like they used to, instead of putting them above the results.

Putting them above the results gets more clicks though, and the predatory advertising customers know this.




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