Don't know how much of that is true as I am not a practitioner but when I was st... | Hacker News

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		bitcharmer on Jan 4, 2021 \| parent \| context \| favorite \| on: Uber discovered they’d been defrauded out of 2/3 o... Don't know how much of that is true as I am not a practitioner but when I was studying marketing we were taught this (continuous brand awareness reinforcement) only works for FMCG.

roenxi on Jan 4, 2021 | [–]

Uber is about as fast-moving a consumer good as it gets. Up to the local speed limit.

pvorb on Jan 4, 2021 | [–]

So this is arguing against GP's point since a washing machine should last for several years and is not fast-moving, right?

bitcharmer on Jan 4, 2021 | [–]

Yes, that's correct

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