Monitoring search engine and social network ranking and filtering updates should be more efficient than complaining about biased parrots (language models). This is a tip to certain ethics researchers who are raising scandals about search bias, but not in the right place - go in the field, check the fucking feeds, leave your abstract ethical tower and measure the reality.
Instead of trying to argue the gender bias in "doctor - man + woman == nurse" (abstract ethical argument) they should check the search results for bias (concrete, measured effect).
