I think there's more at play here than just the old 'higher price = higher quality' thing.
When I see '$9.99' I think 'bargain bin software'. That's because every computer retailer has an entire rack of really crappy software and each one of them is $9.99.
Oddly enough, $10 doesn't have the same stigma. It's probably the lack of marketing BS.
Also, people expect a product to be priced according to value. If it's underpriced, they're going to assume it's less useful than they require and may not even waste time on a trial.
When I see '$9.99' I think 'bargain bin software'. That's because every computer retailer has an entire rack of really crappy software and each one of them is $9.99.
Oddly enough, $10 doesn't have the same stigma. It's probably the lack of marketing BS.
Also, people expect a product to be priced according to value. If it's underpriced, they're going to assume it's less useful than they require and may not even waste time on a trial.