Because as a company profit is a very important goal if not the most important goal.
RIM collapsed this quarter but for keen market watchers its fate was clearly shown when its profit per unite slipped with no significant unit gain.
The same goes for Apple, when iPhone has to be sold at a discount but market share does not go up noticeably, Apple is in trouble. For now iPhone enjoys a better half of the entire industry profit while ARP goes up and defies seasonal fluctuation.
RIM collapsed this quarter but for keen market watchers its fate was clearly shown when its profit per unite slipped with no significant unit gain.
The same goes for Apple, when iPhone has to be sold at a discount but market share does not go up noticeably, Apple is in trouble. For now iPhone enjoys a better half of the entire industry profit while ARP goes up and defies seasonal fluctuation.