That idea was from a concept I came across somewhere on the web; "No one wants to read your s--t" . I think it's something of a mantra in the advertising world.
It struck me at the time as I was working with a CEO who thought length == quality in communication, both writing and discussions. I think that he wrote things for his own gratification, it probably gave him a feeling of productivity. Sadly a lot of what he wrote wasn't read, or not a carefully as it should have been. It takes effort and generosity to write for the reader.
It struck me at the time as I was working with a CEO who thought length == quality in communication, both writing and discussions. I think that he wrote things for his own gratification, it probably gave him a feeling of productivity. Sadly a lot of what he wrote wasn't read, or not a carefully as it should have been. It takes effort and generosity to write for the reader.