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True to some extent but it is improving with Google updates. Now, there is a way to go still, and some legit websites get hit by updates unfortunately, but overall fewer and fewer scams pass through.

SEO used to be extremely gameable (seniority of site, keyword stuffing, backlinks), but these levers aren't as obvious now, if at all.



That is great, but can google change their algo to some point where it works differently? Their ad business is there in the web.


Google changes their algo frequently. It's a cat and mouse game. Sometimes Google have the lead, and sometimes the Blackhat SEOs do.


the game doesn't change ... only the players




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