Not to be facetious, but I referred to the feeling of having my needs taken care of because I know that I often am not a rational actor. If all we did was forage for nuts and shared them because we felt that everybody did their part, I would probably be very happy sharing those communal meals. When someone drives by in a huge yacht spewing diesel fumes and soot, the enjoyment I got from our humble communal meals is easily vanquished. The meal did not change in any appreciable way, but understanding that a huge amount of the resources we need to survive is wasted on an outsider's frivolous amusement leads to discontentment.

In practice, the worst extreme of this dynamic seems to be the use of pale-skinned models for advertising in areas where people have dark skin. The reasoning might be as simple as pale skin showing up brighter in print, but the outcome is otherwise perfectly healthy people getting body dysphoria.