At some point in his life he did cosplay the disney owned variation of the public concept of loki. But loki in general is definitely not something that disney owns. And just his face without a costume is not disney loki. So this should be immediately rejected on dmca appeal.
Should he have to appeal and enter into a legal battle with one of the most dangerous and well funded legal teams on earth? No. It sucks. But the DMCA we have now probably cannot be improved and the safe harbor provisions are vital to the freedom of the net. Any attempts to change it for the better will just make it worse.
The best thing he can do, what he's done, is try to get wider public coverage of the stupidity in the hope that disney will try to avoid controversy.
Should he have to appeal and enter into a legal battle with one of the most dangerous and well funded legal teams on earth? No. It sucks. But the DMCA we have now probably cannot be improved and the safe harbor provisions are vital to the freedom of the net. Any attempts to change it for the better will just make it worse.
The best thing he can do, what he's done, is try to get wider public coverage of the stupidity in the hope that disney will try to avoid controversy.