It's fascinating (in a good way) to me that typographers are still around. On the surface, apart from IP licenses, it doesn't seem necessary, with perhaps the exception of marketing & advertising where a unique design is desired.
Yet when you peek under the hood, typography is a lot more than just typefaces, and often goes to the heart of readability and accessibility. A graphic designer might design the text for a logo, or even a typeface, but a professional typographer is so much more, and more nuanced.
It also seems like one of perhaps only a handful of trades that has been around centuries and yet did not have all of its fundamentals, in essence, changed by the shift to digital. It seems like all the digital world did was change it's implementation methods.
Its honestly a wonder that we - as humans - even recognize so many variations of our own letters and symbols such that we don't really notice the nuance of typography until particulars are pointed out to us
In my view, the best craft/design facilitates easy access to content or functionality without us even noticing its presence. It “just works”, unobtrusively. Typography had centuries to figure this out.
Yet when you peek under the hood, typography is a lot more than just typefaces, and often goes to the heart of readability and accessibility. A graphic designer might design the text for a logo, or even a typeface, but a professional typographer is so much more, and more nuanced.
It also seems like one of perhaps only a handful of trades that has been around centuries and yet did not have all of its fundamentals, in essence, changed by the shift to digital. It seems like all the digital world did was change it's implementation methods.