I actually think Mail, VPN and password manager are three things that Mozilla should have done since day 1.

The three have one thing in common that is privacy and trust. They are also all proven profitable and sustainable business. Which they should have used to market it and generate some safe income.

File sharing and content ads were all too risky moves.

Now that their product brand are damaged it is harder to built. Not to mention they now have a fewer user to capture those value.