The nice thing is it's not an especially crowded space. There are a handful of treat mix products out there, and most are for baked treats (which we also sell, but definitely not at the level of the frozen stuff).
On the frozen treat front, the biggest one is a Purina product called Frosty Paws, and I think my stuff is an easy sell against that for a few reasons. First, it's made with all sorts of unpronounceable ingredients, where my stuff is made with whole, high-quality ingredients (freeze dried meat, egg powder, whole wheat flour, etc.). Their form factor is also bigger - it basically comes in a cardboard cup that you'd get a scoop of ice cream in, which is big for a dog, compared to my bite-sized treats. Theirs is more of a birthday treat, where mine can be given regularly.
On the frozen treat front, the biggest one is a Purina product called Frosty Paws, and I think my stuff is an easy sell against that for a few reasons. First, it's made with all sorts of unpronounceable ingredients, where my stuff is made with whole, high-quality ingredients (freeze dried meat, egg powder, whole wheat flour, etc.). Their form factor is also bigger - it basically comes in a cardboard cup that you'd get a scoop of ice cream in, which is big for a dog, compared to my bite-sized treats. Theirs is more of a birthday treat, where mine can be given regularly.