I know of a system that uses "1/1/2099" everywhere an "infinity" date is needed.

The problem with fixing it, is nobody thinks it will be their problem.

My employer uses the year 2041 for infinity. It will be a truly massive disaster when that year arrives. There is tens of millions of dollars of advertising spend that is paused until “infinity”.

Whenever advertising stops working, the world becomes a better place.

As far as I understood, according to soared's comment, a lot of advertising campaigns will _start again_ in 2041.

Realistically these particular people are right though.