I'm subscribed to his channel, as he's covered some great science topics in the past. I skipped this video based on the title - it doesn't tell me anything about the content and "feels" more like a plea for the video to be watched than some good science broken down.
I imagine that, over time, this may shift his target audience. But if a new audience is comprised of a demographic he's aiming to reach, and it gets him the views, I can't fault his decision on how he titles the videos, even if they have me skipping them.
I thought it was actually just native advertising for Mythic.
Besides that I think the topic is prescient; there's a company local to me in Australia called Brainchip that is doing something similar I think. Given that NNs are just a bunch of matrix multiplications it's a promising approach.
I occasionally used to watch Smarter Every Day then he started doing a lot of this stuff, I think one of them might have been for an oil or defense company which I found utterly gross and I've avoided watching the channel ever since.
I imagine that, over time, this may shift his target audience. But if a new audience is comprised of a demographic he's aiming to reach, and it gets him the views, I can't fault his decision on how he titles the videos, even if they have me skipping them.