I feel like Etsy should have done this from the get-go. The problem I think for them is without all those re-sellers, they would have a fraction of the sellers they have now.
I've seen the private -> public transition ruin many companies, and it makes me sad. I'm holding out for Valve but I imagine that if they ever go public that'll be the end of my game purchases, unless a worthy competitor arises.
Yep I'm referring to the platform itself. I wish Valve made more games, but I'm happy with the direction they're going in, i.e. working to make SteamOS3 and their Steam Deck a success, since this will also be a win for Linux gaming.
Make each seller verify their account by sending one of the products to the business hosting the platform in order to open the storefront. And if in the future, that store is receiving complaints about "reseller junk" or similar, either via your marketplace customer service, or from reviews of the seller, make a order via a fake name to review it again. If they break the rules, throw them off the platform.