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>ad revenue

Not directly, most people believe they optimize for session time. It tries to serve you a result that will keep you on the platform watching videos as opposed to needing to keep scrolling or leaving the platform. They truely do want to serve the best videos that they can to you that they think you will be interested in watching. Thankfully for YouTube you watching videos and YouTube getting ad rev is correlated.

>where will you go and watch medium to long videos created by "normal" people?

No one forces you to watch that format of video. You can go on TikTok, Twitch, Netflix, etc and be entertained.



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