My theory is that: You make a massively appealing thing by removing what people don’t like, not by adding something they do. The truly mass market media is devoid of substance because of that.
Hence why I feel that the most interesting things are those which are polarizing.
I frequently enjoy "weird" movies that audiences tend not to like. But there have been plenty of movies that audiences and critics both enjoy despite a lack of high-brow or polarizing content. I'm thinking of (e.g.) The Godfather, E.T. the Extra-Terrestrial, The Sound of Music, Contact, Disney's animated Beauty and the Beast, Jurassic Park, Terminator 2, Alien, the original Ghostbusters, most Pixar movies...
I feel like there is something pretty blah about most big-budget movies today, but I don't think that it can be explained by saying that filmmakers are progressively removing polarizing elements. Now that I consider it, most big-budget action movies in the past were blah too. The action movies that first come to mind are the ones that I have enjoyed enough to re-watch, but the 1990s had plenty of blah action movies. Maybe the problem is just too many big-budget action movies.
> "Hence why I feel that the most interesting things are those which are polarizing."
I strongly agree with this. To me it's impossible for something characterful and powerful not to generate equally strong dislikes. The only way absolutely everyone will like a movie is if it's so bland and inoffensive it cannot motivate anyone enough to dislike it.
Hence why I feel that the most interesting things are those which are polarizing.