A friend of mine used to work with a modeling and promotional agency when he lived in Australia. I guess he noticed a huge need for better coordinating employees so he developed a web based staff management system.
He is the programmer and has finished the site sometime in the middle of last year. In any case, he has done no advertising minus a dozen cold-emails to agencies in Australia and New Zealand, which have netted good results.
He has asked me to come on board and help him market and get more customers.
Currently, there are 4 customers with a price point of $250/month. I believe one of them was through his own connection and a couple were just cold-emails he did. There are also 2 in trials now, which he suspects will be paying customers after their free month trial.
He lives off of the revenue (cheaply) in Eastern Europe. He cuts into his savings from his past job too so there isn't a whole lot of money we can put into advertising. I tried doing some cold-emailing to American promotional/modeling agencies, but I had no luck. One lead was interested, but ended up not paying.
I'm thinking that if he can get 4-6 agencies in Australia/New Zealand interested enough to pay that kind of money, there should be plenty in the U.S. What do you guys think about the startup itself and how might you tackle the market for gathering more customers?
www.staffconnect.net is the staff management system.
- The landing page is sub par. Put more time and effort in it because it looks horrible (at least to me) - Maybe think about mobile application or at least optimized version for mobile phones.
Keep up the good work.