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Yeah, I agree that Clubhouse quickly went from "interesting" to "irrelevant" and to what now can only be described as "spammy", but I'm not sure this person sees Clubhouse as a failure, even though we might do from the outside.

One of the points from the article is the following:

> Lesson #4 — Beware of complexity creep

> Anticipate this, then build in early checkpoints. Define success and failure before a launch. Build a solid process and track the right metrics to help make objective, decisive decisions — and don’t forget to create a framework to sunset things!

And since the author is writing the blogpost from the perspective of "Here is how you can build something as successful as Clubhouse" instead of "Here is how you can avoid what we failed to avoid", I'm guessing whatever their definition of success/failure is, they seem to have hit it.

Worth keeping in mind if you actually want to build something that turned out like Clubhouse at all, if you're reading this article.



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