Not sure why LLM would make Facebook (ads), Apple (hardware), Amazon (hosting, retail), Netflix (tv) obsolete. It's definitely something Google needs to think about, but there's no reason to think they won't again be the leader soon.
I actually think Apple is in a unique position here again with the hardware/software integration.
Once again, their ability to do computation on device and optimize silicon to do it, is unparalleled.
A huge Achilles heel of current models like GPT-4 is that they can’t be run locally. And there are tons of use cases where we don’t necessarily want to share what we’re doing with OpenAI.
That’s why if Apple wasn’t so behind on the actual models (Siri is still a joke a decade later), they’d be in great shape hardware-wise.
Google has some impressive on device AI software such as Google Translate (translation), Google Photos (object detection, removal, inpainting), and Recorder (multi-speaker speech to text). Most of this is possible without their Tensor chip, but is more efficient with it.
Imagine Walmart launching a ChatGPT interfaced bot for shopping that customers take a liking to. Walmart starts acquiring both new customers as well as high quality data they can use for RLHF for shopping. Eventually Walmart's data moat becomes so big, that Amazon retail cannot catch up and customers start leaving Amazon.
For AWS, if MS starts giving discounts for OAI model usage to regular Azure customers, that's gonna be a strong incentive to switch
For Apple, A Windows integrated with GPT tech may become a tough beast to beat.
> Imagine Walmart launching a ChatGPT interfaced bot for shopping that customers take a liking to.
I can't imagine that, because it doesn't seem to fit the use case. Especially not to the point of bankruptcy of Amazon, maybe as a small novelty? Can you list some killer features that the chat would bring that would make the existing shopping experience irrelevant? Maybe not everything is a nail to the hammer?
sure, this is basically a fancy version of the current FAQ's, customer's QnA and current recommendations (similar products, recommended products). Would it be just so much better in experience that it kills Amazon? i kind of doubt it. Also, we're currently talking model that was trained on pre-2021 data and here we have an inventory in the millions that changes daily, so the tech has to catch up, too.
Asking for your preferences to figure out your product choices or searching for a product for you based on your given requirements is a lot more than just FAQs and Q&As. You can even imagine a fancier version where you describe say what kind of setup you want and it gives you combinations that are nice.
Also this could aggregate information not just on the product page but across multiple pages which is time consuming to do by oneself.
As for 2021 cutoff -- ChatGPT can now browse the internet and if Walmart built a bot that interfaces with ChatGPT, I'm sure they would be feeding it the latest info