The article would have been approximately 88 times better if the writer had bothered to mention what the hell the Elevation Dock does, why anyone is interested in it at all, etc. As it is, it just leaves the reader saying 'what the hell does it DO? Are the people interested in it mad?'
I got 1 paragraph in, wondered what the dock actually does, quickly skimmed a few lines to see it it had decent pics or explanation, then looked for the link to Kickstarter and left the site.
